Press releases have substituted oral announcements for so long now and they have changed in nature over the years. Write-ups that were once only given in newspapers are now featured on company websites as well. Therefore, essentially there might not be a change in press release writing methods. However, a certain amount of tinkering is done to customize it to the nature of medium it is published in. Writing for press releases has always been one with rules, even though they might be adapted from writing for other pieces.
One key factor that needs to be taken care of in press release writing is the chance of misunderstanding something that has been written. Press releases essentially report some important information to the press or allow for providing opinions or announcements to the press. Therefore, it is highly important that there be no gaps in the writing that help people to misinterpret what has been said.
Press releases much be written with care and attention to detail so as to eliminate any chances of twisting the meaning of what has been said and for easy comprehension. Because the nature of this write-up is usually serious, even though the news in it might not be, professional copywriting services make sure that they work with a very high level of accuracy. This entails nailing down the subject of the press release. It is necessary to clearly state what effect the event being talked about has and on what industries, areas, or individuals. Whether it is an in-house press release for your organization only or an announcement to be made public, the mention of dates, venues, personnel, and times is very important.
Then comes the important theory of 5Ws and 1H. Professional editing services, while editing a press release check whether this theory has been implemented or not. Essentially it talks about the who, what, where, why, when and how involved in the event covered in the press release. This is a holistic approach that aims at providing the reader with accurate and to the point information about an event. This eliminates the chance of over reading something as well. They also check if the write-up is sounding promotional, and if it does, edits to neutralize the effect are made. These points are what make readers stick to your website without any qualms, even if you have a dull look and feel to your website.
Articles Source: http://www.freearticleforyou.com/Businesses-Online/Internet-Marketing/effective-press-release-writing-can-attract-readers-to-your-website.html
Thursday, July 25, 2013
Effective Press Release Writing Can Attract Readers to Your Website
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